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Home > Our Story > Steve's Story

Dear Friends,

PaleoGoods are the realization of my passion for good food and a healthy lifestyle - as well as my passion for community activism - all wrapped into one healthy package. From tasty medleys of grass-fed beef jerky, raw nuts and dried fruits to our new PaleoChef dressings and marinades, my products are perfect for health-conscious people on-the-go, and man they are good—but not as good as the story of how they came to be.

Steve’s Original PaleoGoods - and sales from all our delicious Paleo products - are the funding source for my true calling: Steve’s Club. I'm dedicated to changing the lives of at-risk youth using the tools of fitness training, nutritional guidance and mentorship. These ideals put into action mean helping the kids of Steve’s Club lead better, safer, more enriched lives. Steve’s Club has grown into a national non-profit serving kids across the United States, but it began in Camden, New Jersey, one of the most dangerous, crime-infested cities in the country. Many of the kids we've reached through Steve's Club were “drugging and ganging” before they were working out, learning and keeping active with us. But they were never “bad kids.” They just needed an alternative.

Steve’s Club started in 2007, when I started my first group of at-risk kids on a CrossFit exercise regimen and encouraged them to choose unprocessed foods whenever possible. I wanted to make the health benefits of a Paleo diet accessible to them. Many needed to gain strength, most needed to gain confidence, and some needed to lose weight - but they all needed a source of real food they could pack for school. My wife Kristen and I got creative in the kitchen, and the first of my PaleoGoods - the original PaleoKit - was born!

Our PaleoKits didn’t just work perfectly for the kids of Steve’s Club. Before long, they found their way into gym, diaper, computer and carry-on bags of family and friends - and the positive response was overwhelming. Our product was perfect for everyone: athletes striving to improve performance, those following Paleo, Zone™, low-carb and gluten-free diets, kids in need of better nutrition, and those who just love clean food and tasty beef jerky.

We went on to create other PaleoKit varieties, like Coconut and Grass-fed kits. We created PaleoKrunch, our grain-free, gluten-free granola. The PaleoKrunch line has grown to include Pumpkin, Espresso, Cinnamon and Tropical flavors. The PaleoChef line is stacked with healthy dressings and marinades - perfect for salads, meats and vegetables. Every creation is a major “win” for our ultimate purpose: helping you achieve your nutrition and fitness goals while supporting Steve’s Club!

The high-quality products you get delivered to your doorstep are helping to change the lives of at-risk youth across the country. What started as "my" Steve's Club has now become a national 501(c)3 non-profit. We created the Steve's Club National Program in 2010 to help other gyms and trainers start similar programs to address the needs of their own communities. These programs are largely funded by your purchase of Steve's Original PaleoGoods! 

We wouldn't have been able to do any of this without your help and support - your purchase truly saves lives.

From small beginnings to a greater dream of changing the lives of at-risk kids across this country, my journey is never finished. All of us at Steve’s Original PaleoGoods are dedicated to the never-ending quest to achieve things that once seemed impossible. Thanks to you, the journey continues!

Yours in good health,

Steve
Head Caveman