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What is Paleo?

The Paleo lifestyle is a way of eating and living that brings us in-tune with the ways of our healthy hunter-gatherer ancestors using the foods that are available to us today. This means emphasizing combinations of whole, natural foods: meats, seafood, vegetables, fruits, and nuts; as well as taking into account the importance of sunshine, activity and rest! In short, it’s all about getting back to basics. These basics have helped countless people lose weight, heal metabolic issues, and even combat autoimmune disease - not to mention the positive effects on athletic performance. Our products reflect this commitment to basic, natural, whole, healthy foods with a long history in the human diet. (See our article on Jerky for more - believe it or not, humans have been eating jerky for thousands of years!)

What is Zone?

The Zone Diet, as written by author Barry Sears, means combining protein, fats, and carbohydrates (preferably in the form of fiber-rich vegetables and fruits) in a 40%-30%-30% ratio: 40% of calories from protein, 30% of calories from fat, and 30% calories from carbs. The goal of the Zone diet is to maintain hormonal balance and balanced blood sugar levels by managing the "storage" hormone insulin (secreted by the pancreas in response to rising blood glucose; as in, after a meal) and the hormone glucagon. Glucagon is also secreted by the pancreas, but has the opposite job of insulin: It is responsible for stimulating the liver to release stored glucose (called "glycogen") back into the bloodstream to prop up blood sugar when it begins to drop to levels the body isn’t comfortable with. Maintaining a balance between the two hormones (insulin and glucagon), according to Sears, is achieved by maintaining the above macro-nutrient ratio. In particular, it can be defined as keeping the blood sugar in a tight zone: not too high, not too low. The Zone Diet has been called a life-long hormonal control strategy, and it can be followed using “Paleo” foods! While not everyone chooses to eat in Zone proportions, it is an effective strategy for many - that’s why we offer zone “blocks” for many of our PaleoGoods.